Change management for the AI era

AI technology isn't the hard part.
Finding the people who'll help you make it work is.

Advise AI puts vetted consultants inside small businesses to turn AI from a tool they buy into the way their business works. Hands-on. In the room. Built to last.

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The opportunity

Small business just got the leverage of a Fortune 500.

AI handed the smallest teams the kind of power that used to require a big budget and a bigger headcount. The winners won't be whoever has the most tools. They'll be whoever puts them to work first — on the two days a week of data entry, the proposal rebuilt from scratch for every bid, the sixty-step listing nobody wants to own.

What we do

Most AI solutions for SMBs end at "here's ChatGPT — good luck."

That's where the real work starts. A tool bought is not a tool used. We stay in the room and do the harder part — turning AI from something your team tried once into how your team runs. Three moves.

Diagnose

Find the opportunities

We find the unique opportunities where AI can transform your business. A structured audit of where you actually lose time and money, and where AI can move the needle — not a demo, a diagnosis.

Build

Create the change

We map the workflows, tools, and hand-offs that fit how your team already works, so adoption feels like less effort, not more.

Transform

Make it stick

We make it stick for the long haul. New tools die without new habits — so we coach the people, not just the process, and the change outlasts the engagement.

You're not hiring software. You're hiring the person who makes it work.

AI doesn't run a business. People do. Your Advise AI consultant is the person — they build it, they make sure it actually works, and when something breaks or changes, they're the one who fixes it. You don't manage the system. You just get the time back.

The model

The rigor of a firm. The attention of one trusted advisor.

You work with one person who gets to know your business — backed by a proven method, a full toolkit, and a team that builds. The focus of a trusted advisor, the depth of a firm.

Experienced
People who've run real businesses, not just studied them.
Equipped
Backed by proven tools, playbooks, and a build team.
Accountable
One method, applied to your business, measured on results.

What used to take three people three months, one person who knows how now builds in days. That's the trade: your time back, at a fraction of what it used to cost, done by someone who's done it before.

The work

What an engagement looks like.

Three steps, from first look to long-term partner.

1

Audit

Every engagement starts with an AI Audit — a clear-eyed map of where a business can save time, cut cost, and grow, ranked by impact and effort. It's the artifact that turns "we should use AI" into a plan someone can act on.

2

Implement

Then we build it for you — something real in front of you in days, not weeks. Not a slide deck of recommendations you're left to execute alone, but working systems put in place and proven against your real business.

3

Sustain

And your Advise AI consultant becomes your go-to business optimization partner. They stay for the long haul — as your business changes, the systems change with it.

The consultants

The people who'll do the work.

Experienced operators who've run businesses and know how to make change actually hold. When you work with Advise AI, one of them is in your corner from first audit to long-term partner.

Hector Hernandez

Hector Hernandez

Founder

Hector co-founded Advise AI to give small businesses the kind of change partner that used to be reserved for the enterprise. He's spent his career helping teams turn new tools and new thinking into how the work actually gets done — and he's in the room for every engagement.

Evan Klein

Evan Klein

Founder

Evan co-founded Advise AI on a simple conviction: adoption is a people problem before it's a technology one. He works shoulder-to-shoulder with owners and their teams to pick the AI that fits and build the habits that make it last.

Naomi Davidson

Naomi Davidson

Naomi isn't waiting for the future — she builds it with the businesses she works with. She partners closely with owners and their teams to find the AI that fits how they already work, then makes it stick. Practical, hands-on, and focused on change that lasts.

Fontaine Schaber

Fontaine Schaber

Fontaine's work has always been about helping people move through big transitions with clarity instead of fear. She brings that same steady hand to AI — helping owners and their teams cut through the noise, get honest about what matters, and adopt the tools that actually fit. Thoughtful, grounded, and calm when the stakes feel high.

Sam Lewis

Sam Lewis

Sam's built his career on a single truth: training and tools don't fail because they're wrong — they fail when they're not embedded into how a business actually runs. He works at the intersection of technology, data, and behavior change, helping teams turn new systems into sustained execution. His specialty is AI-assisted workflows that sharpen judgment, not just increase output.

Maribeth Coyne

Maribeth Coyne

Maribeth designs the systems that make new tools actually take hold — the content, coaching, and workflows a team leans on day to day. She uses generative AI to build enablement that accelerates how fast people learn and improve. Where others hand over a tool, she builds the operating rhythm around it.

Get started

Find out where AI can actually move your business.

One short call. We'll tell you straight whether there's a fit — and if there is, who's right for you.

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